diff --git a/schemars_derive/src/ast/from_serde.rs b/schemars_derive/src/ast/from_serde.rs
index 416f209..60d2898 100644
--- a/schemars_derive/src/ast/from_serde.rs
+++ b/schemars_derive/src/ast/from_serde.rs
@@ -1,5 +1,5 @@
 use super::*;
-use crate::attr::get_with_from_attrs;
+use crate::attr::Attrs;
 use serde_derive_internals::ast as serde_ast;
 use serde_derive_internals::Ctxt;
 
@@ -56,7 +56,7 @@ impl<'a> FromSerde for Variant<'a> {
             style: serde.style,
             fields: Field::vec_from_serde(errors, serde.fields)?,
             original: serde.original,
-            with: get_with_from_attrs(&serde.original.attrs, errors)?,
+            attrs: Attrs::new(&serde.original.attrs, errors),
         })
     }
 }
@@ -70,7 +70,7 @@ impl<'a> FromSerde for Field<'a> {
             serde_attrs: serde.attrs,
             ty: serde.ty,
             original: serde.original,
-            with: get_with_from_attrs(&serde.original.attrs, errors)?,
+            attrs: Attrs::new(&serde.original.attrs, errors),
         })
     }
 }
diff --git a/schemars_derive/src/ast/mod.rs b/schemars_derive/src/ast/mod.rs
index 14b9959..9688878 100644
--- a/schemars_derive/src/ast/mod.rs
+++ b/schemars_derive/src/ast/mod.rs
@@ -1,5 +1,6 @@
 mod from_serde;
 
+use crate::attr::{Attrs, WithAttr};
 use from_serde::FromSerde;
 use serde_derive_internals::ast as serde_ast;
 use serde_derive_internals::{Ctxt, Derive};
@@ -23,7 +24,7 @@ pub struct Variant<'a> {
     pub style: serde_ast::Style,
     pub fields: Vec<Field<'a>>,
     pub original: &'a syn::Variant,
-    pub with: Option<syn::Type>,
+    pub attrs: Attrs,
 }
 
 pub struct Field<'a> {
@@ -31,7 +32,7 @@ pub struct Field<'a> {
     pub serde_attrs: serde_derive_internals::attr::Field,
     pub ty: &'a syn::Type,
     pub original: &'a syn::Field,
-    pub with: Option<syn::Type>,
+    pub attrs: Attrs,
 }
 
 impl<'a> Container<'a> {
@@ -69,6 +70,10 @@ impl<'a> Field<'a> {
     }
 
     pub fn type_for_schema(&self) -> &syn::Type {
-        self.with.as_ref().unwrap_or(self.ty)
+        match &self.attrs.with {
+            None => self.ty,
+            Some(WithAttr::Type(ty)) => ty,
+            Some(WithAttr::_Function(_)) => todo!(),
+        }
     }
 }
diff --git a/schemars_derive/src/attr/mod.rs b/schemars_derive/src/attr/mod.rs
index 841228b..ebcd7bd 100644
--- a/schemars_derive/src/attr/mod.rs
+++ b/schemars_derive/src/attr/mod.rs
@@ -7,48 +7,169 @@ pub use schemars_to_serde::process_serde_attrs;
 use proc_macro2::{Group, Span, TokenStream, TokenTree};
 use serde_derive_internals::Ctxt;
 use syn::parse::{self, Parse};
+use syn::Meta::{List, NameValue};
+use syn::MetaNameValue;
+use syn::NestedMeta::{Lit, Meta};
 
-pub fn get_with_from_attrs(
-    attrs: &[syn::Attribute],
-    errors: &Ctxt,
-) -> Result<Option<syn::Type>, ()> {
-    attrs
-        .iter()
-        .filter(|at| match at.path.get_ident() {
-            // FIXME this is relying on order of attributes (schemars before serde) from schemars_to_serde.rs
-            Some(i) => i == "schemars" || i == "serde",
-            None => false,
-        })
-        .filter_map(get_with_from_attr)
-        .next()
-        .map_or(Ok(None), |lit| match parse_lit_str::<syn::Type>(&lit) {
-            Ok(t) => Ok(Some(t)),
-            Err(e) => {
-                errors.error_spanned_by(lit, e);
-                Err(())
-            }
-        })
+#[derive(Debug, Default)]
+pub struct Attrs {
+    pub with: Option<WithAttr>,
+    pub title: Option<String>,
+    pub description: Option<String>,
+    // TODO pub example: Option<syn::Path>,
 }
 
-fn get_with_from_attr(attr: &syn::Attribute) -> Option<syn::LitStr> {
-    use syn::*;
-    let nested_metas = match attr.parse_meta() {
-        Ok(Meta::List(meta)) => meta.nested,
-        _ => return None,
-    };
-    for nm in nested_metas {
-        if let NestedMeta::Meta(Meta::NameValue(MetaNameValue {
-            path,
-            lit: Lit::Str(with),
-            ..
-        })) = nm
+#[derive(Debug)]
+pub enum WithAttr {
+    Type(syn::Type),
+    _Function(syn::Path),
+}
+
+impl Attrs {
+    pub fn new(attrs: &[syn::Attribute], errors: &Ctxt) -> Self {
+        let (title, description) = doc::get_title_and_desc_from_doc(attrs);
+        Attrs {
+            title,
+            description,
+            ..Attrs::default()
+        }
+        .populate(attrs, "schemars", false, errors)
+        .populate(attrs, "serde", true, errors)
+    }
+
+    fn populate(
+        mut self,
+        attrs: &[syn::Attribute],
+        attr_type: &'static str,
+        ignore_errors: bool,
+        errors: &Ctxt,
+    ) -> Self {
+        let duplicate_error = |meta: &MetaNameValue| {
+            if !ignore_errors {
+                let msg = format!(
+                    "duplicate schemars attribute `{}`",
+                    meta.path.get_ident().unwrap()
+                );
+                errors.error_spanned_by(meta, msg)
+            }
+        };
+        let mutual_exclusive_error = |meta: &MetaNameValue, other: &str| {
+            if !ignore_errors {
+                let msg = format!(
+                    "schemars attribute cannot contain both `{}` and `{}`",
+                    meta.path.get_ident().unwrap(),
+                    other,
+                );
+                errors.error_spanned_by(meta, msg)
+            }
+        };
+
+        for meta_item in attrs
+            .iter()
+            .flat_map(|attr| get_meta_items(attr, attr_type, errors))
+            .flatten()
         {
-            if path.is_ident("with") {
-                return Some(with);
+            match &meta_item {
+                Meta(NameValue(m)) if m.path.is_ident("with") => {
+                    if let Ok(ty) = parse_lit_into_ty(errors, attr_type, "with", &m.lit) {
+                        match self.with {
+                            Some(WithAttr::Type(_)) => duplicate_error(m),
+                            Some(WithAttr::_Function(_)) => {
+                                mutual_exclusive_error(m, "schema_with")
+                            }
+                            None => self.with = Some(WithAttr::Type(ty)),
+                        }
+                    }
+                }
+
+                Meta(_meta_item) => {
+                    // TODO uncomment this for 0.8.0 (breaking change)
+                    //  https://github.com/GREsau/schemars/issues/18
+                    // if !ignore_errors {
+                    //     let path = meta_item
+                    //         .path()
+                    //         .into_token_stream()
+                    //         .to_string()
+                    //         .replace(' ', "");
+                    //     errors.error_spanned_by(
+                    //         meta_item.path(),
+                    //         format!("unknown schemars container attribute `{}`", path),
+                    //     );
+                    // }
+                }
+
+                Lit(_lit) => {
+                    // TODO uncomment this for 0.8.0 (breaking change)
+                    //  https://github.com/GREsau/schemars/issues/18
+                    // if !ignore_errors {
+                    //     errors.error_spanned_by(
+                    //         lit,
+                    //         "unexpected literal in schemars container attribute",
+                    //     );
+                    // }
+                }
             }
         }
+        self
     }
-    None
+}
+
+fn get_meta_items(
+    attr: &syn::Attribute,
+    attr_type: &'static str,
+    errors: &Ctxt,
+) -> Result<Vec<syn::NestedMeta>, ()> {
+    if !attr.path.is_ident(attr_type) {
+        return Ok(Vec::new());
+    }
+
+    match attr.parse_meta() {
+        Ok(List(meta)) => Ok(meta.nested.into_iter().collect()),
+        Ok(other) => {
+            errors.error_spanned_by(other, format!("expected #[{}(...)]", attr_type));
+            Err(())
+        }
+        Err(err) => {
+            errors.error_spanned_by(attr, err);
+            Err(())
+        }
+    }
+}
+
+fn get_lit_str<'a>(
+    cx: &Ctxt,
+    attr_type: &'static str,
+    meta_item_name: &'static str,
+    lit: &'a syn::Lit,
+) -> Result<&'a syn::LitStr, ()> {
+    if let syn::Lit::Str(lit) = lit {
+        Ok(lit)
+    } else {
+        cx.error_spanned_by(
+            lit,
+            format!(
+                "expected {} attribute to be a string: `{} = \"...\"`",
+                attr_type, meta_item_name
+            ),
+        );
+        Err(())
+    }
+}
+
+fn parse_lit_into_ty(
+    cx: &Ctxt,
+    attr_type: &'static str,
+    meta_item_name: &'static str,
+    lit: &syn::Lit,
+) -> Result<syn::Type, ()> {
+    let string = get_lit_str(cx, attr_type, meta_item_name, lit)?;
+
+    parse_lit_str(string).map_err(|_| {
+        cx.error_spanned_by(
+            lit,
+            format!("failed to parse type: {} = {:?}", attr_type, string.value()),
+        )
+    })
 }
 
 fn parse_lit_str<T>(s: &syn::LitStr) -> parse::Result<T>
diff --git a/schemars_derive/src/schema_exprs.rs b/schemars_derive/src/schema_exprs.rs
index 13ea944..e6b8728 100644
--- a/schemars_derive/src/schema_exprs.rs
+++ b/schemars_derive/src/schema_exprs.rs
@@ -1,4 +1,4 @@
-use crate::{ast::*, metadata::SchemaMetadata};
+use crate::{ast::*, attr::WithAttr, metadata::SchemaMetadata};
 use proc_macro2::TokenStream;
 use serde_derive_internals::ast::Style;
 use serde_derive_internals::attr::{self as serde_attr, Default as SerdeDefault, TagType};
@@ -33,7 +33,7 @@ fn expr_for_external_tagged_enum<'a>(
     variants: impl Iterator<Item = &'a Variant<'a>>,
 ) -> TokenStream {
     let (unit_variants, complex_variants): (Vec<_>, Vec<_>) =
-        variants.partition(|v| v.is_unit() && v.with.is_none());
+        variants.partition(|v| v.is_unit() && v.attrs.with.is_none());
 
     let unit_names = unit_variants.iter().map(|v| v.name());
     let unit_schema = schema_object(quote! {
@@ -147,7 +147,7 @@ fn expr_for_adjacent_tagged_enum<'a>(
     content_name: &str,
 ) -> TokenStream {
     let schemas = variants.map(|variant| {
-        let content_schema = if variant.is_unit() && variant.with.is_none() {
+        let content_schema = if variant.is_unit() && variant.attrs.with.is_none() {
             None
         } else {
             Some(expr_for_untagged_enum_variant(variant))
@@ -200,7 +200,7 @@ fn expr_for_adjacent_tagged_enum<'a>(
 }
 
 fn expr_for_untagged_enum_variant(variant: &Variant) -> TokenStream {
-    if let Some(with) = &variant.with {
+    if let Some(WithAttr::Type(with)) = &variant.attrs.with {
         return quote_spanned! {variant.original.span()=>
             gen.subschema_for::<#with>()
         };
@@ -215,7 +215,7 @@ fn expr_for_untagged_enum_variant(variant: &Variant) -> TokenStream {
 }
 
 fn expr_for_untagged_enum_variant_for_flatten(variant: &Variant) -> Option<TokenStream> {
-    if let Some(with) = &variant.with {
+    if let Some(WithAttr::Type(with)) = &variant.attrs.with {
         return Some(quote_spanned! {variant.original.span()=>
             <#with>::json_schema(gen)
         });