diff --git a/schemars/tests/expected/property-name-struct.json b/schemars/tests/expected/property-name-struct.json
new file mode 100644
index 0000000..d5eba68
--- /dev/null
+++ b/schemars/tests/expected/property-name-struct.json
@@ -0,0 +1,16 @@
+{
+  "$schema": "http://json-schema.org/draft-07/schema#",
+  "title": "MyStruct",
+  "type": "object",
+  "properties": {
+    "camelCase": {
+      "type": "integer"
+    },
+    "new_name_1": {
+      "type": "integer"
+    },
+    "new_name_2": {
+      "type": "integer"
+    }
+  }
+}
\ No newline at end of file
diff --git a/schemars/tests/expected/naming-custom.json b/schemars/tests/expected/schema-name-custom.json
similarity index 100%
rename from schemars/tests/expected/naming-custom.json
rename to schemars/tests/expected/schema-name-custom.json
diff --git a/schemars/tests/expected/naming-default.json b/schemars/tests/expected/schema-name-default.json
similarity index 100%
rename from schemars/tests/expected/naming-default.json
rename to schemars/tests/expected/schema-name-default.json
diff --git a/schemars/tests/flatten.rs b/schemars/tests/flatten.rs
index d154582..a3cabb0 100644
--- a/schemars/tests/flatten.rs
+++ b/schemars/tests/flatten.rs
@@ -12,7 +12,7 @@ struct Flat {
 }
 
 #[derive(Debug, MakeSchema)]
-#[serde(rename = "Flat")]
+#[schemars(rename = "Flat")]
 struct Deep1 {
     foo: f32,
     #[serde(flatten)]
diff --git a/schemars/tests/property_name.rs b/schemars/tests/property_name.rs
new file mode 100644
index 0000000..46577ff
--- /dev/null
+++ b/schemars/tests/property_name.rs
@@ -0,0 +1,19 @@
+mod util;
+use schemars::MakeSchema;
+use util::*;
+
+#[derive(Debug, MakeSchema)]
+#[serde(rename_all = "camelCase")]
+struct MyStruct {
+    camel_case: i32,
+    #[serde(rename = "new_name_1")]
+    old_name_1: i32,
+    #[serde(rename = "ignored")]
+    #[schemars(rename = "new_name_2")]
+    old_name_2: i32,
+}
+
+#[test]
+fn set_struct_property_names() -> TestResult {
+    test_default_generated_schema::<MyStruct>("property-name-struct")
+}
\ No newline at end of file
diff --git a/schemars/tests/naming.rs b/schemars/tests/schema_name.rs
similarity index 52%
rename from schemars/tests/naming.rs
rename to schemars/tests/schema_name.rs
index 7f7b1bf..decf334 100644
--- a/schemars/tests/naming.rs
+++ b/schemars/tests/schema_name.rs
@@ -4,11 +4,11 @@ use util::*;
 
 #[derive(Debug, MakeSchema)]
 struct MyStruct<T, U, V, W> {
-  t: T,
-  u: U,
-  v: V,
-  w: W,
-  inner: MySimpleStruct,
+    t: T,
+    u: U,
+    v: V,
+    w: W,
+    inner: MySimpleStruct,
 }
 
 #[derive(Debug, MakeSchema)]
@@ -16,24 +16,25 @@ struct MySimpleStruct {}
 
 #[test]
 fn default_name_multiple_type_params() -> TestResult {
-  test_default_generated_schema::<MyStruct<i32, (), bool, Vec<String>>>("naming-default")
+    test_default_generated_schema::<MyStruct<i32, (), bool, Vec<String>>>("schema-name-default")
 }
 
 #[derive(Debug, MakeSchema)]
 #[serde(rename = "a-new-name-{W}-{T}-{T}")]
 struct MyRenamedStruct<T, U, V, W> {
-  t: T,
-  u: U,
-  v: V,
-  w: W,
-  inner: MySimpleRenamedStruct,
+    t: T,
+    u: U,
+    v: V,
+    w: W,
+    inner: MySimpleRenamedStruct,
 }
 
 #[derive(Debug, MakeSchema)]
-#[serde(rename = "another-new-name")]
+#[serde(rename = "this-attribute-is-ignored")]
+#[schemars(rename = "another-new-name")]
 struct MySimpleRenamedStruct {}
 
 #[test]
 fn overriden_with_rename_multiple_type_params() -> TestResult {
-  test_default_generated_schema::<MyRenamedStruct<i32, (), bool, Vec<String>>>("naming-custom")
+    test_default_generated_schema::<MyRenamedStruct<i32, (), bool, Vec<String>>>("schema-name-custom")
 }
diff --git a/schemars_derive/Cargo.toml b/schemars_derive/Cargo.toml
index bc3ee46..cb57ab4 100644
--- a/schemars_derive/Cargo.toml
+++ b/schemars_derive/Cargo.toml
@@ -12,5 +12,5 @@ proc-macro = true
 [dependencies]
 proc-macro2 = "0.4"
 quote = "0.6.13"
-syn = { version = "0.15.22", features = ["visit"] } # do we need visit?
+syn = "0.15.22"
 serde_derive_internals = "0.24.1"
diff --git a/schemars_derive/src/lib.rs b/schemars_derive/src/lib.rs
index d2c4729..3f6f134 100644
--- a/schemars_derive/src/lib.rs
+++ b/schemars_derive/src/lib.rs
@@ -5,19 +5,21 @@ extern crate syn;
 
 extern crate proc_macro;
 
+mod preprocess;
+
 use proc_macro2::{Span, TokenStream};
 use serde_derive_internals::ast::{Container, Data, Field, Style, Variant};
 use serde_derive_internals::attr::{self, EnumTag};
 use serde_derive_internals::{Ctxt, Derive};
 use syn::spanned::Spanned;
-use syn::{DeriveInput, GenericParam, Generics};
+use syn::DeriveInput;
 
 #[proc_macro_derive(MakeSchema, attributes(schemars, serde))]
 pub fn derive_make_schema(input: proc_macro::TokenStream) -> proc_macro::TokenStream {
     let mut input = parse_macro_input!(input as DeriveInput);
 
-    // TODO is mutating the input really the best way to do this?
-    add_trait_bounds(&mut input.generics);
+    preprocess::add_trait_bounds(&mut input.generics);
+    preprocess::rename_schemars_attrs(&mut input);
 
     let ctxt = Ctxt::new();
     let cont = Container::from_ast(&ctxt, &input, Derive::Deserialize);
@@ -75,14 +77,6 @@ pub fn derive_make_schema(input: proc_macro::TokenStream) -> proc_macro::TokenSt
     proc_macro::TokenStream::from(impl_block)
 }
 
-fn add_trait_bounds(generics: &mut Generics) {
-    for param in &mut generics.params {
-        if let GenericParam::Type(ref mut type_param) = *param {
-            type_param.bounds.push(parse_quote!(schemars::MakeSchema));
-        }
-    }
-}
-
 fn wrap_schema_fields(schema_contents: TokenStream) -> TokenStream {
     quote! {
         Ok(schemars::schema::Schema::Object(
diff --git a/schemars_derive/src/preprocess.rs b/schemars_derive/src/preprocess.rs
new file mode 100644
index 0000000..6e63cd7
--- /dev/null
+++ b/schemars_derive/src/preprocess.rs
@@ -0,0 +1,57 @@
+use proc_macro2::Span;
+use syn::{Attribute, Data, DeriveInput, Field, GenericParam, Generics, Ident, Variant};
+
+pub fn add_trait_bounds(generics: &mut Generics) {
+    for param in &mut generics.params {
+        if let GenericParam::Type(ref mut type_param) = *param {
+            type_param.bounds.push(parse_quote!(schemars::MakeSchema));
+        }
+    }
+}
+
+// If a struct/variant/field has any #[schemars] attributes, then rename them
+// to #[serde] so that serde_derive_internals will parse them for us.
+pub fn rename_schemars_attrs(input: &mut DeriveInput) {
+    rename_attrs(input.attrs.iter_mut());
+    match input.data {
+        Data::Struct(ref mut s) => rename_field_attrs(s.fields.iter_mut()),
+        Data::Enum(ref mut e) => rename_variant_attrs(e.variants.iter_mut()),
+        Data::Union(ref mut u) => rename_field_attrs(u.fields.named.iter_mut()),
+    };
+}
+
+fn rename_variant_attrs<'a>(variants: impl Iterator<Item = &'a mut Variant>) {
+    for v in variants {
+        rename_attrs(v.attrs.iter_mut());
+        rename_field_attrs(v.fields.iter_mut());
+    }
+}
+
+fn rename_field_attrs<'a>(fields: impl Iterator<Item = &'a mut Field>) {
+    for f in fields {
+        rename_attrs(f.attrs.iter_mut());
+    }
+}
+
+fn rename_attrs<'a>(attrs: impl Iterator<Item = &'a mut Attribute>) {
+    let (schemars_attrs, others): (Vec<_>, Vec<_>) =
+        attrs.partition(|a| a.path.is_ident("schemars"));
+
+    if !schemars_attrs.is_empty() {
+        for attr in schemars_attrs {
+            let schemars_ident = attr.path.segments.pop().unwrap().into_value().ident;
+            attr.path
+                .segments
+                .push(Ident::new("serde", schemars_ident.span()).into());
+        }
+        // Give any other attributes a new name so that serde doesn't process them
+        // and complain about duplicate attributes.
+        // TODO we shouldn't need to remove all attributes - it should be possible
+        // to just remove duplicated parts of the attributes.
+        for attr in others {
+            attr.path
+                .segments
+                .push(Ident::new("dummy", Span::call_site()).into());
+        }
+    }
+}