diff --git a/README.md b/README.md
index 7945910..b86e2ff 100644
--- a/README.md
+++ b/README.md
@@ -208,5 +208,5 @@ fn main() {
 
 ## Feature Flags
 - `chrono` - implements `JsonSchema` for all [Chrono](https://github.com/chronotope/chrono) types which are serializable by Serde.
-- `derive_json_schema` - implements `JsonSchema` for Schemars types themselves
+- `impl_json_schema` - implements `JsonSchema` for Schemars types themselves
 
diff --git a/docs/4-features.md b/docs/4-features.md
index e3bdfb5..93bb7b9 100644
--- a/docs/4-features.md
+++ b/docs/4-features.md
@@ -15,7 +15,7 @@ schemars = { version = "0.6", features = ["chrono"] }
 
 <div class="indented">
 
-### derive_json_schema
+### impl_json_schema
 
 Implements `JsonSchema` on Schemars types themselves.
 
diff --git a/schemars/Cargo.toml b/schemars/Cargo.toml
index 1b1adcc..d2d0013 100644
--- a/schemars/Cargo.toml
+++ b/schemars/Cargo.toml
@@ -22,7 +22,9 @@ chrono = { version = "0.4", default-features = false, optional = true }
 pretty_assertions = "0.6.1"
 
 [features]
-derive_json_schema = []
+impl_json_schema = []
+# derive_json_schema will be removed in a later version
+derive_json_schema = ["impl_json_schema"]
 
 [[test]]
 name = "chrono"
@@ -30,7 +32,7 @@ required-features = ["chrono"]
 
 [[test]]
 name = "schema_for_schema"
-required-features = ["derive_json_schema"]
+required-features = ["impl_json_schema"]
 
 [package.metadata.docs.rs]
 all-features = true
diff --git a/schemars/src/lib.rs b/schemars/src/lib.rs
index 0a2e4dc..af08336 100644
--- a/schemars/src/lib.rs
+++ b/schemars/src/lib.rs
@@ -202,7 +202,7 @@ fn main() {
 
 ## Feature Flags
 - `chrono` - implements `JsonSchema` for all [Chrono](https://github.com/chronotope/chrono) types which are serializable by Serde.
-- `derive_json_schema` - implements `JsonSchema` for Schemars types themselves
+- `impl_json_schema` - implements `JsonSchema` for Schemars types themselves
 */
 
 /// The map type used by schemars types.
diff --git a/schemars/src/schema.rs b/schemars/src/schema.rs
index b194ea4..bd0189a 100644
--- a/schemars/src/schema.rs
+++ b/schemars/src/schema.rs
@@ -1,6 +1,6 @@
-#[cfg(feature = "derive_json_schema")]
+#[cfg(feature = "impl_json_schema")]
 use crate as schemars;
-#[cfg(feature = "derive_json_schema")]
+#[cfg(feature = "impl_json_schema")]
 use crate::JsonSchema;
 use crate::{Map, Set};
 use serde::{Deserialize, Serialize};
@@ -9,7 +9,7 @@ use serde_json::Value;
 /// A JSON Schema.
 #[allow(clippy::large_enum_variant)]
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(untagged)]
 pub enum Schema {
     /// A trivial boolean JSON Schema.
@@ -56,7 +56,7 @@ impl From<bool> for Schema {
 
 /// The root object of a JSON Schema document.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct RootSchema {
     /// The `$schema` keyword.
@@ -78,7 +78,7 @@ pub struct RootSchema {
 
 /// A JSON Schema object.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct SchemaObject {
     /// Properties which annotate the [`SchemaObject`] which typically have no effect when an object is being validated against the schema.
@@ -218,7 +218,7 @@ impl From<Schema> for SchemaObject {
 
 /// Properties which annotate a [`SchemaObject`] which typically have no effect when an object is being validated against the schema.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct Metadata {
     /// The `$id` keyword.
@@ -268,7 +268,7 @@ fn is_false(b: &bool) -> bool {
 
 /// Properties of a [`SchemaObject`] which define validation assertions in terms of other schemas.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct SubschemaValidation {
     /// The `allOf` keyword.
@@ -310,7 +310,7 @@ pub struct SubschemaValidation {
 
 /// Properties of a [`SchemaObject`] which define validation assertions for numbers.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct NumberValidation {
     /// The `multipleOf` keyword.
@@ -342,7 +342,7 @@ pub struct NumberValidation {
 
 /// Properties of a [`SchemaObject`] which define validation assertions for strings.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct StringValidation {
     /// The `maxLength` keyword.
@@ -364,7 +364,7 @@ pub struct StringValidation {
 
 /// Properties of a [`SchemaObject`] which define validation assertions for arrays.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct ArrayValidation {
     /// The `items` keyword.
@@ -401,7 +401,7 @@ pub struct ArrayValidation {
 
 /// Properties of a [`SchemaObject`] which define validation assertions for objects.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Default)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase", default)]
 pub struct ObjectValidation {
     /// The `maxProperties` keyword.
@@ -445,7 +445,7 @@ pub struct ObjectValidation {
 ///
 /// See [JSON Schema 4.2.1. Instance Data Model](https://tools.ietf.org/html/draft-handrews-json-schema-02#section-4.2.1).
 #[derive(Serialize, Deserialize, Debug, Clone, Copy, PartialEq, Eq, PartialOrd, Ord, Hash)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(rename_all = "camelCase")]
 pub enum InstanceType {
     Null,
@@ -461,7 +461,7 @@ pub enum InstanceType {
 ///
 /// In some contexts, a `Single` may be semantically distinct from a `Vec` containing only item.
 #[derive(Serialize, Deserialize, Debug, Clone, PartialEq, Eq, PartialOrd, Ord)]
-#[cfg_attr(feature = "derive_json_schema", derive(JsonSchema))]
+#[cfg_attr(feature = "impl_json_schema", derive(JsonSchema))]
 #[serde(untagged)]
 pub enum SingleOrVec<T> {
     Single(Box<T>),